How Much Does the Average Woman Spend on Maternity Clothes?

Average Cost of Maternity Clothes: What Do Women Typically Spend? Or how much does the average woman spend on maternity clothes?

According to Fortune magazine, the average woman spends almost $500 per pregnancy on maternity clothes, between $50 and $60 per month. However, this statistic is several years old, and the amount spent may vary depending on individual circumstances. Additionally, some women may spend less buying second-hand clothes or borrowing clothes from friends and family.

Welcome to Momoutfit guide on the average cost of maternity clothes!

Pregnancy is an exciting time for mothers-to-be. But it’s also a period that comes with many challenges, especially wardrobe choices. As your body changes throughout pregnancy, you must invest in new clothing to accommodate the growing bump with comfort and fashion.

However, all the shopping can add up quickly, leaving many women wondering: how much should I budget for my pregnancy wardrobe?

In this article, I provide insights into the average cost of maternity clothes and factors that can impact pricing. I aim to help you plan your budget to invest in your pregnancy wardrobe. You will learn how much the average woman spends on maternity clothes.

How Much Does the Average Woman Spend on Maternity Clothes?
How Much Does the Average Woman Spend on Maternity Clothes?

Maternity Wear Market Size

Maternity clothes play a vital role during pregnancy, addressing comfort and style preferences. According to Insight Partners, the maternity wear market size was valued at $12.25 billion in 2021. It is projected to reach $16.57 billion by 2028, with a CAGR of 4.4%9(1). The market is allocated into tops, bottoms, dresses and gowns, and innerwear, with the dresses and gowns segment expected to register the highest CAGR during the forecast period.

How Much Does the Average Woman Spend on Maternity Clothes?

Fortune magazine estimates that pregnant women, on average, spend almost $500 per pregnancy on maternity clothes. It breaks down to between $50 and $60 spent per month of pregnancy (2). However, this statistic is several years old, and the amount spent may vary depending on individual circumstances.

According to a report by CreditDonkey, the average adult aged 25-34 spends $161 per month on clothing, while adults aged 35-44 spend slightly more, at $209 per month(3)Women spend nearly 76% more than men on clothing annually, with the average woman spending between $150-$400 monthly on clothing(4). The family of four members spends around $1800 per year on clothes, with $388 on shoes(5).

Pregnant Women Try Cheap Vs. Expensive Maternity Clothes (Video Credit: Today)

Importance of Maternity Clothes During Pregnancy

Maternity clothes are a must-have during pregnancy. They cater to the unique needs and changes that a woman’s body experiences. These items provide comfort, support, and flexibility for the growing belly. It lets pregnant women move freely and comfortably throughout their day. Also, they offer practicality, accommodating physical changes such as weight gain and a shifting center of gravity. Plus, they provide ample room for the expanding abdomen without compromising style.

Having appropriate maternity clothes is essential for physical comfort and mental well-being. Changes in the body can cause worries about body image and self-confidence. Maternity clothes help with this by offering flattering cuts and designs to accentuate the changing shape positively. It boosts self-esteem and helps pregnant women embrace their new bodies.

Maternity clothes promote better posture by supporting the back, hips, and breasts. It reduces discomfort associated with extra weight and supports the growing baby bump. Furthermore, they accommodate fluctuations in body temperature due to hormones. They have breathable fabrics and adjustable features to let pregnant women regulate their body temperature.

Read another interesting article: How to Dress Pregnant Hourglass Figure for Summer: Dress Suggestions and Exclusive Guide

Personal Style Preferences and Fashion Math

Let’s look at how personal style preferences and fashion math interact! Here’s a table that shows the cost and versatility of various maternity clothing choices:

Style PreferenceCostVersatility
Elegant and SophisticatedMay involve higher-end brands and designer piecesSuitable for formal occasions or professional settings
Casual and ComfortableMore affordable options with essentialsIdeal for everyday wear
Trendy and Fashion-ForwardHigher costs to stay updated with current trendsOffers variety but may become outdated quickly

When it comes to maternity clothes, personal style preferences matter. It’s all about creating a wardrobe that suits you without being too costly. Focus on basics such as pants, tops, dresses, skirts, underwear, and bras.

Postpartum wardrobes also need to be considered. Think of nursing-friendly clothes and adjustable pieces that will fit your changing body. With the proper clothing, you’ll be prepared for anything!

Factors Influencing the Cost of Maternity Clothes

Maternity clothes can vary widely, with some items costing just a few dollars and others reaching hundreds. Several factors can impact the cost of these clothes, including:

BrandLike with any clothing, the brand name can heavily influence the price point of maternity wear. More popular or high-end brands typically cost less than lesser-known or budget-friendly brands.
QualityThe quality of the material used in maternity clothes can also impact the cost. Higher quality materials, such as organic cotton or sustainable fabrics, often cost more than cheaper synthetic materials.
StyleThe style of maternity wear can be another factor that influences the cost. Essential, everyday items like t-shirts or tank tops typically cost less than more formal or specialty items like cocktail dresses or nursing bras.
RetailerWhere you shop for maternity clothes can also impact the price. High-end retailers or boutiques will cost more than budget-friendly stores or discount retailers.

Average Cost of Maternity Tops

Maternity tops are a staple for any pregnant woman’s wardrobe. They provide comfort and support to the growing belly while allowing moms-to-be to look fashionable. The average cost of maternity tops can vary depending on several factors, such as brand, quality, and style.

Type of Maternity TopAverage Cost
Basic T-Shirt$15-$30
Dressy Blouse$40-$80
Long Sleeve Shirt$30-$60
Tank Top$20-$40

Factors contributing to the cost of maternity tops include the fabric, design, and whether the top features additional support, such as a built-in bra. Higher-quality materials like organic cotton or bamboo are typically more expensive than standard cotton blends.

It’s also worth noting that some retailers may charge more for specialty maternity tops, such as those designed for nursing or use during exercise. However, finding affordable maternity tops that still provide the necessary support and comfort for your growing bump is possible. Shopping sales, purchasing secondhand items, and investing in versatile pieces to mix and match can all help you stay within your budget.

Average Cost of Maternity Bottoms

Maternity bottoms are an essential part of any pregnancy wardrobe. These items can be worn throughout pregnancy, from pants to leggings and skirts, providing comfort and support. The average cost of maternity bottoms ranges from $20 to $100, depending on various factors.

One of the primary determinants of the cost of maternity bottoms is the brand. Designer brands can cost significantly more than mid-range or budget-friendly options. High-end maternity pants or leggings can cost up to $200, while mid-range options cost around $50. Budget-friendly maternity pants or leggings can cost as little as $20, making them an excellent choice for those looking to save money on their pregnancy wardrobe.

Basic maternity pants or leggings are typically less expensive than fashionable options, such as leather leggings or patterned pants. Maternity skirts can also vary in price, with basic styles costing around $30 and more stylish options costing up to $80.

The quality of the material is another factor that affects the cost of maternity bottoms. High-quality, durable fabrics like cotton, spandex, and polyester are typically more expensive than lower-quality materials. However, investing in high-quality maternity pants or leggings can be brilliant. They will provide comfort and support throughout the pregnancy.

Check some relevant articles here: MomOutfit Bottoms

Maternity Jeans

Maternity jeans are popular among expecting mothers, offering comfort and style. The average cost of maternity jeans ranges from $30 to $100. It depends on the brand and type. Designer maternity jeans can cost upwards of $200, while budget-friendly options can cost as little as $30.

One of the benefits of investing in high-quality maternity jeans is to wear them throughout pregnancy and even postpartum. Some styles feature adjustable waistbands and stretchy material, providing a comfortable fit at any stage of pregnancy.

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Basic styles, like straight-leg or bootcut, are typically less expensive than trendy options like skinny or cropped jeans. Additionally, distressed or embellished maternity jeans can cost more than basic styles.

Overall, the average cost of maternity bottoms varies depending on brand, style, and quality. When shopping for maternity pants, leggings, skirts, or jeans, it’s essential to consider these factors and choose options that fit your style and budget.

Average Cost of Maternity Dresses

Maternity dresses can range in price depending on the style and occasion. On average, expect to pay between $50 and $150 for a quality maternity dress. Casual dresses such as maxis and sundresses tend to be on the lower end of the price range, while formal gowns for events such as weddings or gala dinners can be on the higher end.

Factors that can influence the cost of maternity dresses include the brand, material, and design. High-end designer brands tend to be more expensive, while dresses made with premium materials such as silk or lace can also drive up the cost. Dresses with intricate details like beading or embroidery may be more expensive than simpler designs.

For those on a budget, there are affordable options available. Retailers such as H&M, Old Navy, and Target offer a variety of maternity dresses at lower prices. Online retailers such as Amazon and ASOS also offer a wide selection of maternity dresses at different price ranges.

Investing in versatile pieces to dress up or down depending on the occasion can be helpful when considering maternity dresses. A simple black wrap dress or a maxi dress with a neutral print can be worn multiple times with different accessories for various events.

Comfort is Key

When shopping for maternity dresses, it’s important to prioritize comfort. Dresses with stretchy fabrics and loose silhouettes can provide room for a growing belly while still looking stylish. Look for dresses with adjustable waistlines or empire waist cuts to accommodate your changing shape.

It’s also important to consider the weather and climate when choosing your maternity dresses. Lightweight fabrics such as cotton or linen are ideal for warmer months. In comparison, thicker materials such as wool or velvet may be more appropriate for cooler months.

Average Cost of Maternity Undergarments

Maternity undergarments are a crucial part of a pregnant woman’s wardrobe. They provide comfort and support, especially as the pregnancy progresses. Here’s a breakdown of the average cost of maternity undergarments:

ItemAverage Cost
Maternity Bra$30-$50
Maternity Panties$10-$30
Support Belt$20-$40

The cost of a maternity bra can vary depending on the style and quality. Basic bras can be found for as low as $30, while more elaborate designs cost up to $50. Similarly, maternity panties can range from $10 to $30, depending on the brand and style.

A support belt, which can help alleviate back pain and discomfort, typically costs between $20 to $40. Investing in a good quality support belt is essential. It can provide the necessary support for the growing belly.

Maternity undergarments may not be as visible as other clothing items. They play a crucial role in a pregnant woman’s comfort and well-being. Investing in good quality undergarments, such as a supportive bra and comfortable panties, can make a significant difference during pregnancy.

Average Cost of Maternity Activewear

Staying active during pregnancy is essential. Having comfortable and supportive maternity activewear can make a big difference. The average cost of maternity workout clothes varies depending on the brand and quality. However, expect to pay between $30 to $100 for a good pair of maternity leggings or sports bras.

If you’re on a budget, don’t worry! You can still find affordable options that offer both comfort and style. Many maternity clothing retailers, such as Gap and Old Navy, offer affordable activewear options. Another way to save money is by buying non-maternity workout clothes in larger sizes that can accommodate your growing bump.

When shopping for maternity activewear, consider factors such as breathability, support, and flexibility. Look for pieces that can grow with you and adapt to your changing body throughout pregnancy. And don’t forget to consult your healthcare provider before beginning any new exercise routine.

Tips for Budgeting Your Maternity Wardrobe

Being pregnant can be an exciting time. But it can also be expensive, especially when buying maternity clothes. However, with some planning and creativity, you can build a maternity wardrobe that fits your style and budget. Here are some tips to help you save money on maternity clothes:

Shop Sales and Clearance

Many retailers offer frequent sales and clearance events where you can snag great deals on maternity clothes. Keep an eye out for these sales and sign up for the retailer’s email list to get notified when they are happening.

You can also check online marketplaces like Amazon or Zulily for deals on maternity wear. Determine your maximum amount on maternity clothes and stick to it (6).

Buy Secondhand

You can save a ton of money by purchasing gently used maternity clothes from online marketplaces like ThredUp or Poshmark or visiting local consignment shops or thrift stores. Scrutinize the clothes to ensure they are in good condition before purchasing(7).

Invest in Versatile Pieces

Invest in versatile pieces to create multiple outfits when building your maternity wardrobe. For example, a black maternity dress can be dressed up or down with different accessories, making it a great investment piece.

Borrow or Swap Clothes

If you have friends or family members who are recently pregnant, consider borrowing or swapping maternity clothes with them(8). This can save you money and allow you to try different styles without committing to a purchase.

Use Your Regular Clothes

If you’re not too far along in your pregnancy, you may be able to continue wearing some of your regular clothes. Look for stretchy or flowy items, such as maxi dresses or loose tops, that accommodate your growing belly.


Transform non-maternity clothes into maternity wear by adding elastic to the waistband or using a hair tie to extend the button on pants.

Creating a Maternity Capsule Wardrobe

As you prepare for your pregnancy wardrobe, you may be overwhelmed by the many options available. Creating a maternity capsule wardrobe can simplify the process while ensuring you have everything you need for your changing body.

What is a maternity capsule wardrobe?

A maternity capsule wardrobe is a collection of versatile and essential clothing items that can be mixed and matched to create different outfits. The goal is to minimize the number of pieces while maximizing their functionality and style.

Here are some essential items to include in your maternity capsule wardrobe:

1. Maternity Jeans or LeggingsA comfortable and well-fitting pair of maternity jeans or leggings is a must-have for any maternity wardrobe. Look for options with a stretchy waistband and enough room for your growing belly.
2. Maternity TopsInvest in a few basic maternity tops in neutral colors like black, white, and gray. Look for tops with a flattering cut and enough room for your growing bump. You can also add fun prints or colors to your collection for a pop of personality.
3. Maternity DressesA few comfortable and versatile dresses can take you from casual outings to formal events. Look for dresses that can be dressed up or down and have enough room for your growing belly.
4. Maternity Cardigans or SweatersLayering is essential when it comes to maternity fashion. Invest in a few cardigans or sweaters to wear over your tops or dresses for added warmth and style.
5. Maternity Bras and UnderwearDon’t forget about your undergarments! Invest in comfortable and supportive maternity bras and underwear that accommodate your changing body.
6. Maternity OuterwearDepending on the climate, you may need a maternity coat or jacket to keep you warm during the cooler months. Look for options with enough room for your growing belly and adjustable closures.

Benefits of a Maternity Capsule Wardrobe

Creating a maternity capsule wardrobe can offer several benefits:

  • Save money: You can avoid buying unnecessary items by investing in essential pieces that can be mixed and matched.
  • Save time: A smaller, more curated wardrobe can save you time in the morning by eliminating the need to make complex outfit decisions.
  • Feel confident: A maternity capsule wardrobe can help you feel more confident in your changing body by providing stylish and comfortable clothing options.

Remember, your maternity capsule wardrobe should be tailored to your style and needs. Take some time to assess your wardrobe and create a list of needed items. Happy shopping!

Where to Shop for Maternity Clothes

As the demand for maternity clothes increases, you’ll find that many retailers cater to expectant mothers’ needs. Here are some of the best places to shop for maternity clothes:

ASOS MaternityStylish and affordable pieces for every trimester
H&M MaternityCute and comfortable clothes at affordable prices
Motherhood MaternityA wide range of clothing options, including plus sizes and nursing bras
Gap MaternityWell-made and versatile pieces that can be worn beyond pregnancy
Amazon MaternityA massive selection of maternity clothes from various brands and retailers
ThredUp MaternitySecondhand items in excellent condition at discounted prices

In addition to these retailers, don’t forget to check your local and consignment shops for affordable options. You can also borrow clothes from friends or family members who have recently had a baby.

Dos and Don’ts for Shopping Maternity Clothes

  • Do invest in versatile, high-quality pieces that you can wear throughout pregnancy and beyond.
  • Do check online reviews and customer feedback before making a purchase.
  • Don’t feel pressured to buy everything at once. Buy what you need as you go instead of getting everything all at once.
  • Try things on before purchasing, as sizes can vary depending on the brand and style.
  • Don’t shy away from non-maternity clothing that can accommodate your growing belly, like oversized sweaters or stretchy fabrics.

Maternity Clothes on a Budget: DIY and Repurposing

Maternity clothes can be expensive, so looking for ways to save money makes sense. One way to do this is by creating your maternity wear. You can make stylish and comfortable clothes that fit you perfectly with some creativity.

Here are some ideas for DIY maternity clothes:

  • Alter your existing clothes: Turn your regular clothes into maternity wear by adding elastic bands or panels to the waistband of pants or skirts.
  • Sew your own clothes: If you know how to sew, you can make your maternity clothes using patterns and fabrics specifically designed for this purpose.
  • Accessorize: You can change the look of an outfit by adding accessories like scarves, belts, and jewelry. This is an easy way to stretch your wardrobe without spending much money.

In addition to DIY, repurposing your regular clothes can be a great way to save money. Here are some ideas:

  • Use your partner’s clothes: Oversized shirts and sweaters from your partner’s closet can be worn during pregnancy and are a comfortable and stylish option.
  • Shop secondhand: Look for gently used maternity clothes at consignment stores or online marketplaces.
  • Borrow from friends: If you have friends who have already had children, ask if they have any maternity clothes you can borrow.

Avoid the Confusion: FAQ about Maternity Clothes

Pregnancy is an extraordinary time for women, and it comes with its own challenges. Among them is the challenge of creating a comfortable, practical, and fashionable wardrobe. Here are answers to women’s most common questions about maternity clothes.

Q: When should I start buying maternity clothes?

A: It depends on your body and how your pregnancy is progressing. Some women start to show early on, while others don’t show until later. You can expect to need maternity clothes by the end of your first trimester. Still, some women may need them earlier or later.

Q: How many sizes should I go up?

A: There is no set answer to this question, as every woman’s body changes differently during pregnancy. In general, you should look for clothes designed specifically for pregnant women, as they will accommodate your growing belly and other changes in your body. Don’t worry too much about the size on the label; focus instead on finding clothes that fit well and make you feel comfortable.

Q: What types of maternity clothes should I buy?

A: That depends on your style as well as your lifestyle. Some women prefer loose-fitting clothes. Others like accentuating their growing bellies. Maternity dresses and tops are always a good choice. You can dress up or down them on the occasion. You may also want to invest in a few pairs of maternity jeans, leggings, and comfortable shoes.

Q: What should I do with my maternity clothes after pregnancy?

A: There are a few options for what to do with your maternity clothes once you no longer need them. You can save them for future pregnancies if you have more children. You can donate them to a local pregnancy center or shelter for needy women. Alternatively, you can sell them online or at a consignment shop to recoup some of the cost.

Q: Can I wear regular clothes during pregnancy?

A: It depends on the clothes. Some regular clothes may fit you well throughout your pregnancy, while others may be too tight or uncomfortable. Look for clothes with stretchy fabrics and loose silhouettes, such as maxi dresses or oversized sweaters. You can also use belly bands or extenders to make your regular clothes last longer.

Q: How can I save money on maternity clothes?

A: There are many ways to save money on maternity clothes. One option is to buy secondhand clothes from consignment shops or online marketplaces. You can also try repurposing regular clothes or spending on versatile pieces to wear throughout pregnancy. Finally, look for sales and discounts at your favorite retailers to get the most for your money.

Some Facts About How Much Does the Average Woman Spend on Maternity Clothes:

  • The average woman spends at least $500 on maternity clothes.
  • The essential maternity items vary depending on the time of year, occupation, and personal style preferences.
  • Maternity pants are essential, including black joggers, maternity jeans, and stretchy leggings or yoga pants.
  • Maternity tops should include basic tees, tanks, and flowy tops for variety.
  • Affordable maternity clothes can be found at stores like Motherhood Maternity, Pink Blush Maternity, Old Navy, Target, Walmart, and big department stores.


So, how much does the average woman spend on maternity clothes?

An average person spends about $161 monthly on clothes. But pregnant women, on average, spend almost $500 per pregnancy on maternity clothes. However, building a maternity wardrobe on a budget is possible with some planning and creativity.

By shopping for your closet, borrowing from friends, shopping secondhand, investing in basics, buying non-maternity clothes, shopping sales, DIYing, and renting, you can save money while still looking stylish and comfortable during your pregnancy.

Thank You!

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